Lip Service Makeup: Commercial Work

Wednesday, September 17, 2014

Smart Barre Studios - Commercial Shoot

If you're a follower of Lip Service, then you know I do weddings...a LOT of weddings! I adore working with brides and getting to be a part of their special day...it's very fulfilling to help someone feel truly beautiful on one of the most important days in their lives. But...that's actually NOT how I got my start as a makeup artist! (Need a little backstory? Click here....) I started out as on-air talent filming commercials and video productions, and then starting doing makeup behind the camera. Over the years, I added wedding makeup, boudoir, business headshots and lessons to my list of services, but I also love doing tv/film, and print work for magazines.

When I get the chance to get back to my "commercial roots" I always enjoy the opportunity to work with the production team and see the client's project come to life. It's challenging, but in a fun way that keeps me on my toes, so keep checking back as I start catching up and posting about other commercial projects I've done this year!

This particular shoot was for Smart Barre Studios, based right here in Fort Worth, TX, with 4 local locations and 1 in San Antonio. If you're not familiar, Smart Barre is a unique combination of ballet/yoga/stretching that lengthens your muscles while toning your body. Want that lean dancer's body look? This is how you get it! All of the instructors have a background in dance, but you don't need to be a dancer to take a class, they assured me. Founder Allison Poston (yep, former ballerina!) contacted me about doing a shoot a few months ago, because they needed updated images for their website.

Making up Kristi, co-owner of Cityview Location

Before/After of Erin, one of the instructors

The makeup had to be light and very natural, but skin needed to look good on film and of course, all of the instructors wanted to look pretty! The goal is for each woman to look naturally beautiful, while looking like they aren't really wearing makeup, like Kristi, Erin and Renn, shown here. I got started on makeup while Renn Traylor (also a part-time Smart Barre instructor) got started on natural updo's and ponytails that were polished, but simple. Check it...another fun fact about this shoot? One of my already booked brides (we're both named Jen and both from Wisconsin too!) also happens to be a part-time Smart Barre instructor, so I got to meet her at this shoot, and then I did her wedding makeup just a few weeks later! Major "what a small world" kinda day.. gotta love it.

Polished, yet natural looks were perfect for this shoot!

After all the girls were ready to go, it was lights, camera, ACTION! This shoot was a real workout for all the ladies, as they demonstrated move after move for the camera...sometimes holding each position for several minutes. The end results? Stunning! I'm sure their muscles were a little sore, but the results were worth it...scroll down to see gorgeous images that show the Smart Barre workout in action.

Super talented commercial photographer Jason Kindig really captured the beauty and strength of the instructors, don't you think? Check out some of the final images below and if you're inspired to take a class, contact Smart Barre! No tutu required...promise.

Wednesday, March 5, 2014

Texas Beauty and Grace - Loma Linda

Hi Everyone!
I recently did an amazing styled shoot with Melissa Shook Photography out at Loma Linda Events, in Rocket, TX. Although it's been cold cold cold lately and the trees were definitely still starkly winter barren, we lucked out and the day of the shoot itself was warm and really nice! I crafted a mostly natural and sweet look for Grace, but when I saw the aquamarine color of her eyes AND the fabulous shoes stylist Sally Schnitzius had lined up for the shoot, I decided to add a little pop of unexpected shadow around her lashline. I loved the ethereal effect it created...very cool! For her hair, I did soft, natural waves that were first adorned with a floral crown (created by Teresa Choate with Loma Linda), then just down and loose for the 2nd look. For the final group of sunset shots, I pinned up a quick twisted topknot PLUS added a vibrant raspberry lip for a more bold and electric look that perfectly played off the colors in her bouquet...gorgeous! Sally and I collaborated our massive jewelry collections to find some perfect vintage additions to adorn Grace's gorgeous dress. Did I mention Grace and Matt are engaged in real life? They had such great chemistry and Melissa captured some sweet moments and dreamy imagery while rushing to get that last little bit of sunlight. LOTS of pics, but what the heck....check out "Texas Beauty and Grace"!